CAM has been working hard this year on public engagement, most notably a public-facing website and resources focused on evidence-based, respectful and consensual care. The site has been created by CAM in partnership with midwife consultants from across the country and was beta launched to our members at the 2018 CAM Conference in Gatineau, QC. The beta launch was an important step for CAM to further consult members on the needs of their diverse clients, diverse practice models and locations. Response was excellent, and we received invaluable information from attendees to further focus the site content.

This website was officially launched on December 12th, 2018. You can visit the site and direct your clients here: havingababy.co

Plans for the future of the site include:

• Expanding the reach of the public website via promotion, connections with partner organizations, and new material for new audiences;
• Ensuring that the website becomes and remains interactive and relevant for people giving birth, through video content, possible live-chat features, and up-to-date and evolving content.

In the coming months the public engagement team will be working with the National Aboriginal Council of Midwives to review and add content to the website to ensure that content is relevant for Indigenous audiences.

The goal of this project is to position CAM as a leader in public health information about pregnancy and birth and we are looking forward to additional projects with other funders in this vein.

We appreciate your interest and comments. Please send your feedback on the website by contacting Jo Muise, Public Engagement and Research Coordinator.